By Marketing Manager APAC, Sheeda Cheng
Paintball. Pool party. Palm trees. What do these three have in common? Well, they’re all featured at the annual iMedia Online Retail Summit that was held in Gold Coast from 1-3 May. But before you assume that it’s all fun and games, there’s a few other ‘Ps’ that proved to be way more important at the event: practical knowledge, partnerships, and prioritisation. Here’s a few of my favourite moments from #ORS17:
Sessions from fellow Magento premier technology partners, Braintree and dotmailer unsurprisingly were popular, and filled to the brim with useful tips wrapped in a fun and engaging delivery. Similarly, Australia Post’s quick fire session by Rose Yip showcased powerful analytics that gave retailers an insight into online shopping delivery trends throughout the country. I may be biased, but Temando’s session ‘Are we there yet?’ presented by VP APAC, Fran Ereira, also stood out for featuring an exclusive, industry-first preview of the second State of Shipping in Commerce report.
Temando's VP APAC, Fran Ereira presents a breakout session on shipping and fulfillment trends by comparing 2016 to 2017 survey data from the upcoming State of Shipping in Commerce report.
Opportunities for partnering up with fellow summit delegates were a-plenty. From speed-dating style introductions to retailers, to team-building activities ranging from BBQ competitions to extreme go-karting. Through this invaluable networking, we were able to access retailers, get feedback, and share ideas in ways that make boardroom meetings, conference calls, and emails seem so lacklustre. As a result, we got the ball rolling in improving the way we serve our customers and how we position our products in the market.
dotmailer sponsored a fun (and painful!) paintball game that helped delegates learn more about team work and strategy.
The elephant in the room (ie: Amazon’s arrival in Australia) was addressed at each keynote. What’s surprising: the general sentiment at the summit that showed Australian ecommerce players as good sports who welcome and accept the challenge - despite the scaremongering we’ve seen by various media outlets. This attitude highlights the level of focus that retailers have in prioritising strategies for delightful customer experiences, be in through perfecting shipping and fulfillment, payments or multi-channel personalisation as a point of differentiation.
As most of us prepared to head home after three wonderful days of learning and merry-making, I asked my fellow delegates what they found most valuable at the summit. The responses that I got reflected the hope and positivity that I felt throughout the summit, with one retailer summing it up best, “I feel good about taking the time to connect with other retailers and vendors here, as it keeps me on my toes on what we could do to lift up not only our business, but our industry as a whole.”
What’s next: Australian retailers, were you also at Inside Retail Live? Read our recap of the event.