By Marketing Manager APAC, Sheeda Cheng
See photos of the stand's transformation on Facebook.
Last week at the inaugural Inside Retail Live conference in Sydney, we celebrated a number of things that were in line with the event’s theme: a festival of retail ideas. For one, we collaborated with Braintree (a Paypal service specialising in mobile and web payment systems) on an amazing live art installation featuring Australian artist Dave Kaziro aka decreate. As a fellow Magento premier technology partner, we were pleased to see that we’re both aligned in our desire to elevate the customer experience through retail technology.
We continued festivities by reveling in the energy of the Top 50 People in E-Commerce launch party on the first evening - big congrats to our client, Dean Salakas from The Party People for winning the Internet Retailing Rising Stars category. This was followed by the glamour of the Retailer Awards, a glitzy black-tie affair hosted by PwC’s Global Retail Advisor and ex-David Jones CEO, Paul Zahra, that lasted late into the night at the Westin Sydney.
But it was not just fun and games at Inside Retail Live. While 43% of retailers at the event told us via an on-site survey that shipping technology is embraced by their companies to help lower cart abandonment, 29% confessed that it wasn’t a tactic that they’ve considered before. With over a third of Australian shoppers early this year admitting to abandoning carts due to shipping-related reasons, getting shipping and fulfillment processes right will tip conversions in your favour.
As omnichannel experiences become more important to shoppers - as highlighted by many conference speakers such as Russel Howcroft of PwC, Julie Stevanja of Stylerunner, and Scott Emmons of Neiman Marcus, retailers who succeed in tapping into technologies to address proven customer pain points will emerge as winners. Temando’s products, such as our customisable tracking portal, returns portal, and e-commerce platform extensions are built with the aim of reducing friction on both ends: for the customer at checkout and post-purchase, and for retailers throughout the fulfillment journey.