At this year’s MagentoLive conference in Sydney (#MLAU16), we had the honour of presenting our perspective on what the future holds for the retail industry not only in Australia, but the greater Asia Pacific region. Joined by the industry’s best and brightest, we shared and learned from all that were present over two enriching days. Here’s three highlights from the event:
1. Process improvement is the #1 priority for 2017
Results from a live poll that we conducted at MagentoLive showed that process optimisation was the top priority (57%) for attendees. The second most important priority (47%) is enhancing CX by removing friction from the customer journey, followed by enabling the better use of technology to increase productivity (43%).
These findings coincided with the theme of a breakout session that Temando’s Head of Product, Jase Clamp presented called, ‘Making a Murderer: Why Friction is a Conversion Killer’. In it, Jase highlighted how shipping is one of the main culprits of killing conversions, drawing insights featured in our recently published ebook, The Delivery Advantage. The complete results of the poll is in the table below:
Image: Results from the Temando live poll at MagentoLive Australia 2016.
2. The Rest of Asia Pacific is Beckoning
One of the the main talking points that kept coming up in conversation at MagentoLive is the potential of Asia Pacific, and it is the focus of a trend forecast that Temando CEO and Co-Founder, Carl Hartmann presented in the breakaway Partner Summit. In it, Carl painted a picture of a region that is at the cusp of fundamental change - hinged by the liberation of national borders, and accelerated by the adoption of technology. The four trends that Carl shared during his session were:
- Marketing - with customer relationship management being a top priority for APAC marketers, how can you support and champion this goal?
- Shipping & Fulfillment - how can you use shipping and fulfillment to not only increase geographical reach across APAC, but also to improve profit margins and AOV?
- Payments - are you really equipped for a mobile, cashless society that many countries in APAC are moving towards?
- Consumers - how do you tap into APAC’s glocal (global + local) consumer, with respect to each country’s unique culture?
Image: Mark Lavelle (left), CEO of Magento, and Carl Hartmann (right), CEO and Co-Founder of Temando sharing a moment during the Partner Summit at MagentoLive.
3. MagentoLive After Party at The Island
Joined by over 200 partners, customers, and friends at summer’s hottest floating venue, The Island, this exclusive after party which we co-hosted with Netstarter, Braintree, dotmailer, Fusion Factory, and SLI Systems was an absolute blast despite the rain. In true Sydney style, we partied and danced the evening away with uninterrupted views of the Opera House and Harbour Bridge - both icons shimmering against a backdrop of blazing skies, as clouds gave way to the setting sun. Check out the Facebook album of the night here.
Image: The Island, overlooking the best sights that Sydney has to offer, which is where over 200 of our best and dearest partners, customers, and friends celebrated the end of MagentoLive in style.
Aside from the fun and laughter we shared, the two days we spent at MagentoLive had been educational in terms of the complementary technology that our peers and partners are creating, and we are very grateful to Magento for giving us a platform to share the Temando vision with our mutual ecosystem.