"It's allowed us to take a step up as a digital leader"

Krispy Kreme’s iconic doughnuts have been baked fresh daily and sold through retail stores and wholesale partners for decades. Find out how Temando is helping Krispy Kreme to deliver happiness to their customers no matter what the channel.

Challenges

Before relaunching their site with Temando, Krispy Kreme was fulfilling orders manually. Every day, head office staff would work out the closest store to fulfill an order, contact the store to set aside and pack doughnuts and then contact a courier to make the delivery. This fulfillment method was consuming valuable staff resources and was impossible to scale.

"Depending on the volume of orders, manual work could consume between 2-4 staff members' entire days each week"
Solution

Temando's Magento Extension has completely transformed Krispy Kreme's fulfillment process. Each day, factory stores now receive a production slip, letting them know exactly how many doughnuts are needed for online orders the next day. Stores also recieve the shipping labels for orders automatically which allows each store to own their fulfillment process and reprioritise head office staff. Krispy Kreme also enjoys:

  • No manual order decisions
  • Intelligent order routing
  • Ship from store
  • Increased order visibility
  • Reduce head count required to process orders
  • Production slip and label generation
  • The ability to choose the cheapest delivery quote for each order
"We're saving money and our customers are saving money. Our pricing is dynamic rather than static... our customers are paying the actual delivery cost, which could be as little as $6.28"
Results

After implementing Temando, Krispy kreme saw some dramatic results. In just one month they were able to achieve:

  • 38.5% increase in conversions
  • 276% increase in transactions
  • 7,152 more doughnuts sold 
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