The Grey Dollar

eCommerce for Baby Boomers

Baby Boomers' (born between 1946 to 1964) affluence surpassed others - outspending everyone by $400 billion annually, and providing over 50% of national consumption. Despite this, many brands attribute only 10% of their marketing budgets to this group, while 50% goes to millennials who generate a comparatively smaller fraction of the revenue. In this eBook. we'll dispel the myth of the Baby Boomer online shopper, and show you why and where they spend their 'grey dollars'.

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