The Truth About Youth

Millennial & Generation Z Online Shopper Report

With a combined spend of over $3 trillion in 2015, shoppers in the Millennial and Gen Z demographics are a worldwide force to be reckoned with. By 2018, it's estimated that millennials will surpass the income of Baby Boomers at $3.39 trillion, and close in on the income levels of Gen X.

This eBook unwraps the influence and buying habits of Millennial & Gen Z shoppers, giving smart retailers the information they need to future-proof their businesses.

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