So, you thought you knew about doughnuts?
The Krispy Kreme Doughnut legend may pre-date many of us, yet the iconic Doughnuts are teaching eCommerce merchants a thing or two about optimising their delivery experiences.
In May 2015 Krispy Kreme Australia launched an innovative omnichannel strategy built around Temando’s Shipping Extension for Magento. As a result, Krispy Kreme Australia set new records for their online orders, increasing transactions by 276% (May 2014 to May 2015).
How did Krispy Kreme achieve these record breaking sales?
1. Fulfillment automation
The intelligence behind an innovative omni-channel solution
When an online order is received, the Temando platform works out the most efficient way to fulfill the order, including deciding which carrier is best suited for the job. This is based on the requested delivery time and the cheapest cost of delivery. Temando then sends the order directly to the carrier and the delivery details with the shipping label to the nearest Krispy Kreme store for fulfillment.
2. Intelligent use of store network
Temando determines the most appropriate store or factory to fulfill each order. Every morning, the day’s online orders are delivered to the appropriate Krispy Kreme store and directly to the carriers’ depots. When the doughnuts arrive in store, staff set aside the online orders for pick up from carriers and for collection from customers who have selected to collect from store. As all staff have visibility over online orders, the movement of stock between stores as well as the collection by carrier or customer is efficient and seamless.
3. Giving customers more choice
Temando enables multiple delivery options for Krispy Kreme’s customers to choose from. Customers can select an individual store to pick up from, book a specific date within the next 3 months for delivery or have their doughnuts delivered before 11am the next day. That’s doughnuts on demand!
Krispy Kreme has ultimate control over their delivery process and can modify any of their delivery options, at any time with ease.
“No one else in our market does this. It’s really hard to ship food via couriers and we’ve taken on that challenge. I think it’s allowed us to take a step up as a digital leader”.
Russell Schulman, Digital Business Manager for Krispy Kreme Australia.
The Krispy Kreme case illustrates some the intelligent tools available and benefits to merchants made possible with the Temando Platform.
To find out more, read the full story.