In the world of eCommerce, we see consumer expectations change up as quickly as programs and technologies are released into the market. In the US alone, eCommerce sales reached $394.86 billion in 2016 – a jump by almost 16% from the year before. Similarly, ‘the Amazon effect’ has contributed to a seismic shift in consumer expectations around shipping and deliveries – approximately 65 to 80 million Prime members access free two-day shipping in a world that hasn’t really caught up.
According to Temando’s State of Shipping in Commerce report for the US market, 54% of shoppers abandoned their cart due to the high cost of shipping while 44% will do the same and head straight to a competitor when a shipping service of their choice is not available. With shipping being one of the main reasons why most carts are abandoned, having the agility to address these issues at its core is key to conversion.
Aside from shipping, shoppers are also abandoning their carts when they get frustrated at the lack of information they could find around products. Information such as product name, image, and a description may sound like pretty basic items to include on your site if you’re not dealing with hundreds or thousands of SKUs on one or multiple online stores, but how are you managing the updating of information on these?
US-based eCommerce solutions company, i95Dev put together a great little post on how to tackle this issue. It shows how shipping solutions such as the one offered by Temando can be tied into an integration seamlessly. While shipping is one albeit an important component of a successful eCommerce business, it needs to be in sync with other elements that help streamline and optimize the entire process. Explore how i95Dev can help you by contacting them here.
Download Temando State of Shipping in Commerce 2017 report here. Reports are available for the following countries: US, UK and AU, with FR coming soon.
What’s next: Missed the last #TemandoTips post? Have a read of one by our friends at Oracle + Bronto, Win with Post-Purchase Marketing