New Temando State of Shipping in Commerce Report Reveals Gap Between U.S. Retailers and Prime-centric Online Shoppers
Survey Identifies CX-driven Shipping Experiences as Critical to Conversion
SAN FRANCISCO –– June 27, 2017 – Temando, a leading shipping and fulfilment software platform for commerce, today announced United States retailer and consumer survey data from its annual research report State of Shipping in Commerce. The survey polled 270 small and medium (SME) and enterprise retailers and nearly 1300 consumers about a range of shipping-related challenges they face.
“The State of Shipping in Commerce report shows the increasing significance of shipping and fulfillment, and highlights the continued gap between retailer capability and consumer expectation. The missing piece for many retailers is a solution that balances CX-friendly shipping experiences with automation and efficiency,” said Carl Hartmann, co-founder and CEO of Temando. "Shipping is truly the last frontier for commerce, and retailers who master the use of technology to optimize the process are giving themselves the best chance to not only survive, but thrive in these trying times."
2017 brings unprecedented competition for retailers. Not only has Amazon set the standard for how to do retail well, it’s set the new consumer standard on shipping. Prime-like shopping is the new benchmark with Americans demanding ultimate convenience and immediacy at a low cost. Temando’s 2017 State of Shipping in Commerce report uncovers the evolution of the American retail landscape in the last twelve months, and highlights where retailers need to be today to reap the rewards of tomorrow. Key findings and supporting data below.
Consumers Want and Retailers Need Better Control of Shipping
Multiple shipping options are critical to CX. Consumers want more options to control their deliveries – they want to dictate how, when and where products are shipped.
● The survey revealed that 41 percent of consumers want hyperlocal delivery and 38 percent would pay for it. However, only 24 percent of retailers offer it now and 18 percent of retailers would like to offer it in the next 12 months.
● 40 percent of consumers expect to access Amazon-prime style memberships in the next 1-3 years vs. 25 percent of retailers who plan to introduce these services in the same period.
● Almost 100 percent of shoppers would like delivery date estimates but currently over half of retailers don’t offer this feature.
Shipping causes shopping cart abandonment. Compared to Temando’s 2016 survey, shoppers have a more genuine intent to purchase in 2017 but high shipping fees combined with lengthy wait times is still a serious issue.
● 73 percent of consumers are loyal to brands and return if they have a positive experience, while 50 percent of consumers won’t buy again if it’s a negative experience.
● 54 percent of shoppers abandoned their carts due to expensive shipping, while 39 percent abandoned their carts due to no free shipping, and 26 percent abandoned their carts due to slow shipping.
● 47 percent of shoppers will abandon their carts and buy from a competitor’s site when a premium delivery option is not available.
Shipping Ambitions Tempered by Rising Business Costs
There is a major disconnect between retailers and consumers when it come to shipping expectations. While retailers understand that consumers want free shipping, they’re grappling with the rising costs of shipping online orders.
● 59 percent of shoppers will opt to buy from a bricks and mortar store if they perceive that the delivery fee for buying the same item online is too high.
● 66 percent of shoppers think that the high cost of shipping is not relative to the experience provided.
● Whereas, 51 percent of retailers listed the rising cost of carrier services as a key challenge.
Retailers are hemorrhaging costsfrom premium delivery services. While retailers are experimenting with premium delivery services, they have limited knowledge of how much these services cost and/or are held back by operational barriers. Temando’s research highlights that retailers are struggling to find a profitable model for premium delivery services, and as a result, retailer adoption has slowed down.
● 53 percent of retailers offered same-day delivery in 2016 compared to only 29 percent this year.
● 40 percent of shoppers wanted hyperlocal delivery in 2016, but only 24 percent of retailers offered it this year.
● 34 percent of retailers in 2016 offered weekend/afterhours delivery in 2016 compared to only 25 percent this year.
Retailers Who Succeed in Shipping Win Big
Some retailers are getting it right and turning shipping into a profit center, according to Temando’s research. While many retailers are struggling to put in place a profitable shipping and fulfillment model, there are savvy retailers reaping measurable rewards from innovating their supply chains and offering better shipping choices.
● 43 percent of retailers found that offering better shipping choices created more revenue.
● 33 percent of enterprise retailers reduced their cart abandonment rate when offering more shipping choices, while 50 percent of mid-market retailers experienced increased sales.
● 27 percent of small retailers reduced carrier costs and 47 percent of micro retailers improved customer service with new shipping choices.
Hartmann concluded, “Competition in e-commerce is not going to subside – in fact, the scale and speed of it is accelerating with the continued growth of Amazon and international shopping. It’s not only U.S. consumers shopping abroad more, the number of cross-border shoppers globally is increasing. The retailers who can cross borders and use this changing landscape to evolve will be successful at e-commerce.”
Additional Survey Highlights
A major point of difference for retailers is the total experience they offer to consumers – from providing multiple delivery options to better tracking to a seamless returns process.Temando’s study reveals retailers can profit from introducing good shipping experiences to shoppers and grow basket size with delivery campaigns. Shoppers are willing to pay up to $18 for same-day delivery and $19 for international shipping, and 65 percent would increase basket size to qualify for free premium shipping. Tracking is an area for improvement with only 31 percent of retailers offering email tracking updates today, despite demand from 78 percent of shoppers. Returns influence conversion with 43 percent of Americans stating they would shop more online if offered free and easy returns.
Find More Information:
● The full report is available here: http://www2.temando.com/research-2017.
● To access last year’s report, go to http://temando.com/research-2016.
● To request other regional surveys, email firstname.lastname@example.org
● Twitter: Follow @temando for e-commerce news and tips.
Temando commissioned Research Now to conduct a survey targeting US-based online shoppers and retailers across a variety of categories in February 2017. In total, we received responses from a sample size of 1292 online shoppers and 270 retailers. This data is compared against data gathered for the 2016 State of Shipping in Commerce report where possible, with patterns and differences outlined. Based on these findings, we predict a pattern of outcomes based on the theoretical propositions we come across in the data analysis process.
Temando (“I send you” in Spanish) is a global technology company that exists to connect the world’s logistical resources into a single intelligent software platform and to make commerce universally accessible to everybody. The company’s solutions give merchants the power to move goods from anywhere they are to wherever they need to be, no matter how they need to get there. Temando is a Neopost Company headquartered in Australia, with offices in Brisbane, Sydney, San Francisco, London, Paris and Manila. For more information, please visit temando.com.
About Research Now
Research Now Group, Inc., is the global leader in digital data collection to power analytics and insights. It enables data-driven decision making for its 3,000 market research, consulting, media, and corporate clients through its permission-based access to millions of deeply-profiled consumers using online, mobile, social media and behavioral data collection technology platforms. The company operates in over 35 countries, from 23 offices around the globe, and is recognized as the quality, scale and customer satisfaction leader in its industry. For more information, please visit http://www.researchnow.com/.